Our purchases are a pattern of behavior most of the time, that is why programs such as TiVo can suggest shows you might like based on the shows you have programmed in. People are not too hard to figure out in some respects and purchasing behavior is one of those fairly predictable areas of human nature. This predictability is what programs such as email marketing software operates on to a large extent.When companies are trying to reach out to their customer base or create new customers they can email their information and materials to all of the addresses they are able to acquire. In order to do this more effectively, businesses can purchase email marketing software. This kind of software comes with all kinds of special features to help maximize the effectiveness of a company’s marketing. Depending on the price, the software can come with all types of bells and whistles for businesses to analyze their email advertising.A hurtle that companies come across when using email marketing is that the customer has to authorize that materials can be sent to their email address. There are many laws and regulations surrounding business marketing emails but once a person has provided their email and agreed to its use, companies take full advantage of it. A company can buy email marketing software for anything from it being free to the software costing five hundred dollars, but the price is directly relative to the quality and ease of use of the product.The software lets companies take their customer database and organize their email addresses into an easy, usable format. The scheduling feature of most software allows businesses to direct their attention to other details while the system takes care of sending out emails. By using information from the customer database the software is able to make personal messages to send out to customers with suggestions of what products to buy or what they might be interested in. This feature illustrates the pattern of personal buying behavior and how businesses can use technology to capitalize on it.Email marketing software also manages the emails that bounce back as well as keeps an account of how many emails were opened and the number of times customers used hyperlinks in the messages to look at the websites. The software can also handle when people choose to unsubscribe and removes them from the customer list, which is something the program can import as well. The software can also help a business appear more professional and well put together. The design options allow companies to use templates in order to create more impressive emails.As email marketing becomes more and more popular the software that supports it will become more advanced and intricate. Customers will be studied by people and technology alike in order to determine the best way to encourage consumers to buy a certain product or request a particular service. email brings marketing right to the target audience and oddly enough the software adds a bit of a personal touch.